Asked by nia-sarai perry on Sep 25, 2024
The fact that survey respondents overreport voting in elections and the frequency of their church attendance is an example of the ________ effect.
A) Hawthorne
B) coattail
C) social desirability
D) bandwagon
Social Desirability
The tendency of respondents to answer questions in a manner that will be viewed favorably by others, often leading to bias in survey research.
Survey Respondents
Individuals who provide data or answers to questions as part of a survey, contributing to research or assessments of opinions, behaviors, or demographics.
- Understand the operational procedures and difficulties in public sentiment measurement, including the aspect of social desirability.
Learning Objectives
- Understand the operational procedures and difficulties in public sentiment measurement, including the aspect of social desirability.
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