A "Question Mark" on the BCG Matrix is a low market share business in a high-growth market.

BCG Matrix

A strategic planning tool that classifies business units or products into four categories based on market growth and market share.

Question Mark

A term used in the Boston Consulting Group (BCG) matrix to describe a product or business with low market share in a high-growth market, requiring investment to increase market share or divest.

Market Share

The portion of a market controlled by a particular company or product.

Grasp the concepts and strategic implications of BCG Matrix classifications (Question Mark, Star).

Verified Answer

Zybrea KnightJun 07, 2024

Final Answer :

True

Explanation :

A "Question Mark" is also known as a "Problem Child" and represents a business with low relative market share in a high-growth market.

Learning Objectives

Grasp the concepts and strategic implications of BCG Matrix classifications (Question Mark, Star).

A "Question Mark" on the BCG Matrix is a low market share business in a high-growth market.

Definitions

Learning Objectives

Learning Objectives

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