Asked by Cassandra Barrios on Jul 04, 2024
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A "Star" on the BCG Matrix is a low market share business in a low-growth market.
BCG Matrix
A framework created by Boston Consulting Group to evaluate the strategic position of the business brand portfolio and its potential in terms of growth and profitability.
Star
In the context of business, a product or business unit that has a high market share in a fast-growing industry.
Market Share
The portion of a market controlled by a particular company, often expressed as a percentage of total sales in that industry.
- Comprehend the principles and strategic consequences associated with the classifications of the BCG Matrix (Question Mark, Star).
Verified Answer
Learning Objectives
- Comprehend the principles and strategic consequences associated with the classifications of the BCG Matrix (Question Mark, Star).
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