After conducting customer-oriented market research,a marketer will most likely be able to perform all of the following activities EXCEPT ________.

A) developing specific marketing programs and tactics
B) assessing and adjusting marketing mix activities
C) quantifying internal strengths and weaknesses
D) segmenting and targeting customers

Market Research

The process of gathering, analyzing, and interpreting information about a market, including about the potential customers and competitors.

Marketing Mix

The combination of factors that can be controlled by a company to influence consumers to purchase its products, traditionally categorized into product, price, place, and promotion.

Targeting Customers

The strategic process of identifying and reaching out to specific groups of consumers who are deemed most likely to purchase a company's products or services.