Asked by Garrett Hooker on Sep 23, 2024

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Ajzen (1985) decided to extend the theory of reasoned action by introducing which of the following variables?

A) subjective norms
B) behavioral control
C) behavioral intention
D) attitude

Theory of Reasoned Action

A psychological theory that predicts an individual's intention to engage in a behavior at a specific time and place, considering attitudes toward the behavior and subjective norms.

Behavioral Control

involves the regulation of one's behavior, including the ability to start, maintain, or cease actions in accordance with one's goals and societal norms.

  • Recognize the role of subjective norms, behavioral intention, and perceived behavioral control in shaping behavior according to the theory of planned behavior.
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Soraya Shalaby3 days ago
Final Answer :
B
Explanation :
Ajzen (1985) introduced the variable of behavioral control in the extended theory of reasoned action. It refers to the perceived level of ease or difficulty of performing a behavior and how much control the individual has over its performance. This variable is important because even if individuals have a positive attitude and intention to perform a behavior, they may not be able to do so if they face obstacles or barriers in the environment. Therefore, adding behavioral control to the theory helps to account for the influence of external factors on behavior. The other variables (subjective norms, behavioral intention, and attitude) were already part of the original theory of reasoned action.