Asked by Jeremy brister on May 13, 2024
Verified
In the theory of reasoned action and theory of planned behavior,subjective norms refer to
A) what a person thinks will be the likely outcome of a behavior
B) a person's belief about what others would think about the behavior
C) whether the person subjectively feels positive or negative about the behavior
D) the extent to which people believe other people often engage in the behavior
Theory of Planned Behavior
A theory that predicts an individual's intention to engage in a behavior at a specific time and place, considering the attitude toward the behavior, subjective norms, and perceived behavioral control.
Subjective Norms
Individual beliefs about what significant people in their life think they should do, influencing their intentions and behaviors.
- Identify the contribution of subjective norms, behavioral intention, and perceived behavioral control to behavioral outcomes as described in the theory of planned behavior.
Verified Answer
MF
mehak fatimaMay 18, 2024
Final Answer :
B
Explanation :
Subjective norms refer to an individual's perception of social pressure to perform or not perform a particular behavior. It includes a person's belief about what others would think about the behavior, and the extent to which they feel social pressure to conform to those beliefs. Option A refers to outcome expectancy, option C refers to affective attitude, and option D refers to descriptive norm.
Learning Objectives
- Identify the contribution of subjective norms, behavioral intention, and perceived behavioral control to behavioral outcomes as described in the theory of planned behavior.
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