Asked by Danny Johnson on Sep 28, 2024

All of the following are indicators of how well customers are responding to their experiences with a firm and its products EXCEPT ________.

A) repeat-purchase intention
B) intention-to-recommend
C) customer satisfaction
D) brand personality

Customer Experiences

The perceptions and responses of customers resulting from the use or anticipated use of a company's products or services.

Repeat-Purchase Intention

Repeat-Purchase Intention is the likelihood that a customer will buy a product or service again, often influenced by satisfaction, brand loyalty, and product quality.

Customer Satisfaction

A measure of how products or services meet or surpass the customer's expectations, often used as a key performance indicator within business.

  • Comprehend the significance of customer satisfaction and loyalty as markers for the achievement of marketing objectives.