Asked by Danny Johnson on Sep 28, 2024
All of the following are indicators of how well customers are responding to their experiences with a firm and its products EXCEPT ________.
A) repeat-purchase intention
B) intention-to-recommend
C) customer satisfaction
D) brand personality
Customer Experiences
The perceptions and responses of customers resulting from the use or anticipated use of a company's products or services.
Repeat-Purchase Intention
Repeat-Purchase Intention is the likelihood that a customer will buy a product or service again, often influenced by satisfaction, brand loyalty, and product quality.
Customer Satisfaction
A measure of how products or services meet or surpass the customer's expectations, often used as a key performance indicator within business.
- Comprehend the significance of customer satisfaction and loyalty as markers for the achievement of marketing objectives.
Learning Objectives
- Comprehend the significance of customer satisfaction and loyalty as markers for the achievement of marketing objectives.
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