Which of the following collects customer satisfaction data for the purpose of measuring marketing strategies and troubleshooting product malfunctions?

A) marketing information system
B) supplemental marketing tool
C) consumer marketing database
D) strategic marketing matrix

Marketing Information System

A marketing information system (MIS) is a structured arrangement of people, equipment, and procedures to gather, sort, analyze, and distribute relevant marketing data to decision makers.

Customer Satisfaction

A measure of how products or services supplied by a company meet or surpass customer expectation.

Strategic Marketing Matrix

A framework used in strategic planning to evaluate and categorize strategic options based on specific criteria or parameters.