Asked by Suraj Surya on Sep 24, 2024
Verified
An HVAC company is selling heating and cooling equipment.It has separate sales and marketing units.The marketing unit would want to
A) Price aggressively to ensure sales are made
B) Price less aggressively to ensure that profitable sales are made
C) Price at cost to maximize sales
D) None of the above
HVAC
Stands for Heating, Ventilation, and Air Conditioning, a technology of indoor environmental comfort.
Marketing Unit
A division or team within an organization that focuses on marketing strategies, operations, and activities to promote products or services.
Aggressively
Taking bold and forceful actions, often in a competitive context, to achieve particular objectives or goals.
- Explore the relationship between pricing methodologies and their outcomes on sales and profit ratios.
- Identify strategies to solve principal-agent problems within an organization.
Verified Answer
US
usman sharif4 days ago
Final Answer :
B
Explanation :
The marketing unit's goal is to make profitable sales, therefore pricing less aggressively will help to achieve that goal. Price aggression may result in short-term gains but could harm the company's profitability in the long term.
Learning Objectives
- Explore the relationship between pricing methodologies and their outcomes on sales and profit ratios.
- Identify strategies to solve principal-agent problems within an organization.
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