Asked by Julia Holsten on Apr 24, 2024
Verified
As a luxury fashion brand manager, you receive an email proposing a cobrand from your counterpart at Supreme, a cult shoe brand. What do you do?
A) Reject the offer as the cobrand would undermine your luxury status
B) Accept the offer as both brands will benefit from this association
C) Reject the offer as co-brands are risky
D) Turn the brand manager down as the cobrand offers nothing new to consumers
Co-brand
A marketing strategy where two or more brands collaborate on a product or service to leverage each other's brand equity and reach.
Luxury Status
The prestige or esteem that comes from owning or using high-end, quality, and often expensive products that symbolize exclusivity and sophistication.
- Analyze the strategic outcomes associated with co-branding alliances.
Verified Answer
NS
Nikhil Sharma6 days ago
Final Answer :
B
Explanation :
Co-branding with a cult brand like Supreme can bring mutual benefits, including increased brand visibility and access to new customer segments. Supreme is known for its successful collaborations with luxury brands, enhancing the appeal and exclusivity of the products involved.
Learning Objectives
- Analyze the strategic outcomes associated with co-branding alliances.
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