Asked by Neisha Dressler on Jun 21, 2024
Verified
Rovio recently launched a new version of its popular Angry Birds game called "Angry Birds: Star Wars." What type of brand alliance does this represent?
A) family branding
B) brand licensing
C) co-marketing
D) brand affinity
E) brand collaboration
Brand Licensing
The authorization of a company to produce or sell products under another company's brand name, in exchange for a fee or royalty.
Brand Alliance
A strategic collaboration between two or more brands to achieve mutual marketing and business objectives.
- Discern examples and impacts associated with co-branding and brand licensing initiatives.
Verified Answer
MT
Melexi ThomasJun 25, 2024
Final Answer :
B
Explanation :
This represents brand licensing, where Rovio (the owner of Angry Birds) has obtained the rights to use the Star Wars theme from its owner (likely Disney) to create and market a new version of their game.
Learning Objectives
- Discern examples and impacts associated with co-branding and brand licensing initiatives.