Asked by aradhana mehra on Jun 04, 2024
Verified
As per the text, all of the following can be categorized as key features of CRM technology when applied to the prospecting, EXCEPT:
A) Lead Generation and Tracking via Marketing Automation
B) Contact Management
C) Product training and testing
D) Data Integration and Learning
E) Pipeline Management
CRM Technology
Short for Customer Relationship Management technology, it refers to software solutions designed to help businesses manage and analyze customer interactions and data throughout the customer lifecycle.
Lead Generation
Establishing a group of firms and individuals that may be in the target market for a seller’s product or service.
Contact Management
The process of storing, organizing, and managing information about people and companies with whom you have business relationships.
- Identify the function and uses of CRM technology in the sales process.
Verified Answer
Learning Objectives
- Identify the function and uses of CRM technology in the sales process.
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