Asked by aradhana mehra on Jun 04, 2024

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As per the text, all of the following can be categorized as key features of CRM technology when applied to the prospecting, EXCEPT:

A) Lead Generation and Tracking via Marketing Automation
B) Contact Management
C) Product training and testing
D) Data Integration and Learning
E) Pipeline Management

CRM Technology

Short for Customer Relationship Management technology, it refers to software solutions designed to help businesses manage and analyze customer interactions and data throughout the customer lifecycle.

Lead Generation

Establishing a group of firms and individuals that may be in the target market for a seller’s product or service.

Contact Management

The process of storing, organizing, and managing information about people and companies with whom you have business relationships.

  • Identify the function and uses of CRM technology in the sales process.
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JA
Jonathan AlexanderJun 11, 2024
Final Answer :
C
Explanation :
Product training and testing are not directly related to CRM's core functionalities of managing customer relationships, tracking sales, and marketing efforts. CRM focuses on lead generation, contact management, data integration, and pipeline management to enhance customer interactions and sales processes.