CRM technology can assist the firm and its salesforce in the prospecting process through all of the following ways, EXCEPT:

A) Serving as a repository for varying information about potential leads
B) Providing tools to segment the pool of potential customers
C) Eliminating any central storage area for each prospect's information
D) Enabling scoring of prospects to help the salesperson prioritize her efforts
E) Generating reports to better understand the movement of prospects through the sales process

CRM Technology

CRM Technology refers to Customer Relationship Management software that helps businesses manage interactions with current and potential customers, streamlining processes and improving relationships.

Prospecting Process

The step in sales where potential customers are identified and qualified based on their likelihood to buy the product or service being offered.

Potential Leads

Individuals or entities that might have an interest in a product or service, representing possible future sales opportunities.