As the marketing manager of your firm, you are responsible for evaluating segments based on their attractiveness. Identify the five criteria and explain how your firm would use this information to determine if a segment is worth pursuing.

Identifiable: A firm must be able to identify who is in a segment to be able to design products or services to meet their needs. It is also important that segments are distinct from one another.Substantial: A firm should measure the size of the potential market and identify if the size and buying power are sufficient to justify targeting the segment.Reachable: Products or services will not have any impact, no matter how identifiable or substantial the target market is, if the market cannot be reached both for marketing communications and for product distribution.Responsive: A customer should react positively to the firm's offering. If a company feels that it cannot provide products or services that will be attractive to the segment, it should not target it.Profitable: A firm should assess the potential profitability of each segment, both current and future. Included in this analysis should be market growth, market competitiveness, and market access.