Asked by Lonette McMorris on Apr 29, 2024
Verified
Which of the segmentation attractiveness criteria is assumed by the statement, "Build it, and they will come"?
Segmentation Attractiveness
This refers to the appeal of a specific market segment to a company, based on factors like size, profitability, and accessibility.
- Analyze the attractiveness of market segments following specified benchmarks.
Verified Answer
ZK
Learning Objectives
- Analyze the attractiveness of market segments following specified benchmarks.
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