Asked by Tyrik Lawson on Jun 05, 2024
Verified
At the Wilson Agency,PR,advertising,product development,and research specialists coordinate their efforts to ensure that messages to the target audience are clear and consistent across all media platforms.The Wilson Agency is using which of the following?
A) integrated marketing communications
B) proactive public relations
C) comprehensive media relations
D) controlled communications channels
Integrated Marketing Communications
A strategic approach that combines different promotional tools and communications channels to provide clarity, consistency, and maximum communication impact.
- Grasp the concept and application of integrated marketing communications in contemporary PR practices.
Verified Answer
ZK
Zybrea KnightJun 07, 2024
Final Answer :
A
Explanation :
The Wilson Agency is using integrated marketing communications, which refers to the strategic coordination of all promotional messages and tools to ensure they work together to create a unified message for the target audience.
Learning Objectives
- Grasp the concept and application of integrated marketing communications in contemporary PR practices.
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