Asked by Huyen Nguyen on May 12, 2024
Verified
Beverage companies often use television commercials with images of young people laughing and enjoying themselves on a beach or in a club. These images are designed to appeal to consumers' ________, suggesting "be like me."
A) geographic choices
B) self-concepts
C) loyalty references
D) benefit perceptions
E) demographics
Self-Concepts
Refers to the image or understanding a person has of themselves, shaped by personal experiences, social interactions, and perceptions.
Benefit Perceptions
The value or advantage customers believe they will receive from a product or service, which significantly influences their buying behavior.
Geographic Choices
Decisions related to the physical location or distribution of products, services, or marketing efforts based on geographical factors.
- Examine the relationship between lifestyles, values, self-identity, and their effect on consumer options.
- Understand the role of segmentation in marketing communications strategy.
Verified Answer
Learning Objectives
- Examine the relationship between lifestyles, values, self-identity, and their effect on consumer options.
- Understand the role of segmentation in marketing communications strategy.
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