Asked by Dustin Politte on Jun 11, 2024
Verified
Beverage firms sometimes hire attractive young people to sit at fashionable bars, sipping the company's latest product offering. The firms hope these "models" will serve as a(n) ________ and influence consumers.
A) reference group
B) risk avoider
C) cultural determinant
D) cognitive learning experiment
E) evoked set
Reference Group
A social group that serves as a point of comparison for individuals in their purchase or consumption decisions.
Cultural Determinant
Factors influenced by the culture that affect the behaviors and practices of individuals or groups.
Fashionable Bars
Trendy and popular drinking establishments that are often characterized by their stylish decor and vibrant atmosphere.
- Understand the impact of cultural and social factors on consumer decisions and actions.
Verified Answer
BA
Bhavesh AroraJun 12, 2024
Final Answer :
A
Explanation :
The "models" are being used as a reference group, as they are being employed by the beverage firms to influence consumer behavior and serve as a point of comparison for consumers.
Learning Objectives
- Understand the impact of cultural and social factors on consumer decisions and actions.
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