Asked by gagan singh on Jul 16, 2024
Verified
The shared meanings, beliefs, morals, values, and customs of a group of people constitute its
A) reference group.
B) family.
C) culture.
D) cognitive frame.
E) evoked set.
Culture
The shared beliefs, values, norms, and practices that define a group of people or a society.
Shared Meanings
A concept in communication and semiotics referring to the common understanding or interpretation of signs and symbols among members of a society or group.
Values
Fundamental beliefs or principles that guide an individual's or organization's behavior and decision-making process.
- Recognize the role of cultural and social influences in shaping consumer choices and behaviors.
Verified Answer
Learning Objectives
- Recognize the role of cultural and social influences in shaping consumer choices and behaviors.
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