Asked by Elizabeth Barkhudaryan on Jul 05, 2024
Verified
Brand preference is the strongest degree of brand loyalty.
Brand Preference
The degree to which consumers favor a specific brand over others based on perceptions of quality, experience, and loyalty.
- Acquire knowledge about the fundamentals of brand loyalty and brand equity, and identify the contrasts between the two.
Verified Answer
ZK
Zybrea KnightJul 09, 2024
Final Answer :
False
Explanation :
Brand preference indicates a consumer's choice of a brand over similar brands, but the strongest degree of brand loyalty is brand insistence, where the consumer will accept no substitute.
Learning Objectives
- Acquire knowledge about the fundamentals of brand loyalty and brand equity, and identify the contrasts between the two.