Asked by hannah burkle on Jul 01, 2024
Verified
By allowing consumers to sell their unwanted goods to other consumers, auction sites like eBay and Etsy cater to ________ marketing.
A) B2B
B) C2C
C) D2C
D) C2D
E) B2G
Auction Sites
Online platforms where goods or services are sold to the highest bidder through a competitive bidding process.
C2C Marketing
Consumer-to-consumer marketing, where individuals sell products or services to other consumers, often facilitated by digital platforms.
Etsy
An e-commerce platform focused on handmade or vintage items and craft supplies, allowing individuals and small businesses to sell their goods online.
- Gain an understanding of the primary components of marketing and their role in meeting customer needs and preferences.
Verified Answer
ZK
Zybrea KnightJul 05, 2024
Final Answer :
B
Explanation :
C2C (consumer-to-consumer) marketing involves transactions between individual consumers, which is the model used by auction sites like eBay and Etsy where consumers sell goods directly to other consumers.
Learning Objectives
- Gain an understanding of the primary components of marketing and their role in meeting customer needs and preferences.