Asked by Neupane Saroj on Jun 28, 2024
Verified
Which company activity is identified as the set of institutions, and processes for creating, capturing, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large?
A) human resources
B) marketing
C) accounting
D) manufacturing
E) sales
Marketing
The process of creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
Value
The significance, value, or benefit of something to an individual.
Institutions
Established organizations or foundations, especially those dedicated to education, public service, or culture.
- Acquire insights into the essential features of marketing and their criticality in addressing customer demands and wishes.
- Identify the impact of marketing on various stakeholders, including society at large.
Verified Answer
JD
Jagdeep DhaliwalJul 05, 2024
Final Answer :
B
Explanation :
Marketing is defined as the set of institutions and processes for creating, capturing, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Human resources involves managing employees, accounting involves financial management, manufacturing involves production of goods, and sales involves the process of selling goods or services.
Learning Objectives
- Acquire insights into the essential features of marketing and their criticality in addressing customer demands and wishes.
- Identify the impact of marketing on various stakeholders, including society at large.