Asked by Hudson Nyaki on Jun 20, 2024
Verified
________ capitalizes on the desire for people to achieve increasing levels of mastery at tasks.
A) Punishment
B) Negative reinforcement
C) Frequency marketing
D) Gamification
Gamification
The application of game-design elements and principles in non-game contexts to engage and motivate people to achieve their goals.
Mastery
A high level of skill or knowledge in a particular subject or activity.
Frequency Marketing
A marketing strategy designed to reward customer loyalty by providing benefits or rewards based on the frequency of purchase or engagement.
- Recognize and explain the concept of gamification and its application in marketing to enhance engagement and mastery.
Verified Answer
AI
Arjun IssarJun 27, 2024
Final Answer :
D
Explanation :
Gamification utilizes elements of game playing such as point scoring, competition, and rules of play to encourage engagement with a product or service. It taps into the natural human desire to achieve, master skills, and compete, making it an effective strategy for increasing user engagement and motivation.
Learning Objectives
- Recognize and explain the concept of gamification and its application in marketing to enhance engagement and mastery.