The term ________ represents the use of game thinking in mobile apps and web services to engage audiences.

A) gamification
B) contest simulation
C) shadow boxing
D) event-based learning

Gamification is the use of game elements such as point scoring, competition, and rewards in non-game contexts in order to increase engagement and motivation. It has become increasingly popular in mobile apps and web services as a way to keep users coming back and to make their experience more enjoyable. Contest simulation, shadow boxing, and event-based learning are not related to gamification.