Asked by Cynthia Frias on May 03, 2024
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Cause-related marketing is the synergistic and mutually beneficial use of an organization's core competencies and resources to deal with key stakeholders so as to bring about organizational and societal benefits.
Cause-Related Marketing
A marketing strategy where companies associate with social issues or causes to promote their products while also contributing to a societal goal.
Core Competencies
Unique strengths and abilities of a company that provide a competitive advantage and are difficult for competitors to imitate.
Societal Benefits
Refers to advantages or positive impacts that actions, policies, or products have on the wider community or society as a whole.
- Understand the significance and influence of cause-related marketing on consumer perceptions and advantages to society.
- Determine the duties and roles of enterprises concerning ethical, legal, financial, and societal areas.
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Learning Objectives
- Understand the significance and influence of cause-related marketing on consumer perceptions and advantages to society.
- Determine the duties and roles of enterprises concerning ethical, legal, financial, and societal areas.
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