Asked by marissa ciavatta on Jun 29, 2024
Verified
Compare and contrast cause promotions and cause-related marketing as they relate to corporate social responsibility.Give an example of each.
Cause-Related Marketing
A marketing strategy where businesses partner with non-profit organizations to promote a social cause or charity, often to enhance their brand's image while contributing to a good cause.
Cause Promotions
Marketing efforts undertaken to support a social cause or to advocate for a public issue.
- Differentiate between cause promotions and cause-related marketing, including their effects on corporate social responsibility.
Verified Answer
SA
Samer AlanbakiJul 04, 2024
Final Answer :
Cause promotions and cause-related marketing are two types of corporate social responsibility engagement.However,cause-related marketing involves donations being made to a charity or cause based on a percentage of sales.For example,McDonald's donating 10% of all cheeseburger sales to the Ronald McDonald House Charities.With cause promotions,an organization donates money to help increase awareness for a cause or charity or help support it,such as a women's product company financially supporting a campaign to increase awareness about breast cancer screening.
Learning Objectives
- Differentiate between cause promotions and cause-related marketing, including their effects on corporate social responsibility.
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