Choose a fast-food restaurant chain that does business in your area. Describe the company's target market and explain how its marketing mix is designed to appeal to this target market.

Answers will vary. Professors may want to substitute the name of the nearest fast-food restaurant chain. For instance, McDonald's: The Golden Arches clearly are designed to attract the attention of young children. Even kids who cannot read recognize the McDonald's symbol. Parents with young kids have been known drive out of their way to avoid passing the local McDonald's! The colorful playgrounds and frequent promotional tie-ins with Disney are also targeted toward young children. Ronald McDonald is another effort to target young children. Food, the company's product, is in many ways secondary.