Asked by Mehki Welch on Jun 29, 2024
Verified
Compare and contrast customer-oriented pricing strategies and internal-oriented pricing strategies.
Customer-oriented Pricing
A pricing strategy that considers the perceived value of the product or service to the customer rather than solely the cost of production.
Internal-oriented Pricing
Pricing strategy focusing on internal factors such as production costs and profit margins rather than market demand or competition prices.
- Compare and contrast different pricing strategies with a focus on customer and internal orientations.
Verified Answer
PB
Passanty BeshayJun 29, 2024
Final Answer :
customer oriented
focus on target markets
focus on factors that affect demand
skimming, penetration pricing, and psychological pricing are strategies
Internal oriented
focus on the financial needs and costs of the business
cost plus and target return are pricing strategies
focus on target markets
focus on factors that affect demand
skimming, penetration pricing, and psychological pricing are strategies
Internal oriented
focus on the financial needs and costs of the business
cost plus and target return are pricing strategies
Learning Objectives
- Compare and contrast different pricing strategies with a focus on customer and internal orientations.
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