Asked by Michaela Pfaff on Jul 12, 2024
Verified
Many years ago, Honda's Accord and Ford's Taurus were the two top-selling cars in the United States. As the year was coming to an end, Ford cut the price of the Taurus, hoping to outsell the Accord and allow Ford to claim that "Taurus is the best-selling car in America." Ford was using a ________ pricing strategy.
A) maximizing profits
B) target profit
C) sales orientation
D) status quo
E) target return
Sales Orientation
A business approach that focuses primarily on the sale of products or services, rather than understanding and meeting the needs of the customers.
Pricing Strategy
A plan or method used by companies to determine the best price for their products or services to maximize profits and meet market demands.
- Comprehend the variations among diverse pricing methodologies and strategies.
Verified Answer
OB
Orawan BreenJul 17, 2024
Final Answer :
C
Explanation :
Ford was focusing on increasing sales volume and gaining a larger market share by cutting the price of the Taurus, indicating a sales orientation pricing strategy.
Learning Objectives
- Comprehend the variations among diverse pricing methodologies and strategies.
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