Asked by Finance 2B Prasmul on May 27, 2024
Verified
Craig believes that people derive meaning from something by isolating the individual stimuli that make it up. His view is consistent with that of gestalt.
Gestalt
A psychological theory that emphasizes the human mind and behavior as being organized into wholes, where the perceived whole is different from and often more than the sum of its parts.
Stimuli
External events or occurrences that can elicit responses from sensory organs, leading to various forms of responses in an organism.
- Identify and interpret the main principles of gestalt psychology and their application in the examination of consumer behavior.
Verified Answer
FR
Francella ReyesMay 29, 2024
Final Answer :
False
Explanation :
Gestalt psychology emphasizes that the whole of anything is greater than its parts, suggesting that meaning comes from perceiving entire structures or patterns, not just from isolating individual stimuli.
Learning Objectives
- Identify and interpret the main principles of gestalt psychology and their application in the examination of consumer behavior.