Asked by Summer Garrett on Jun 24, 2024
Verified
Some years ago, McDonald's claimed that its Big Mac had "Two all-beef patties, special sauce, lettuce, cheese, pickles, onions, on a sesame seed bun." Today if consumers hear "Two all-beef patties...," they laughingly play the game, completing the entire line of copy. Their participation illustrates the gestalt principle of:
A) recency.
B) closure.
C) exposure.
D) completion.
Gestalt Principle
A theory in psychology that emphasizes the human ability to perceive patterns, wholes, or organized structures rather than just simple summations of parts.
Closure
The psychological need to see an activity or task through to completion, or the sense of resolution or conclusion at the end of an emotional or narrative arc.
- Comprehend the core concepts of gestalt psychology applied to the structuring and understanding of stimuli within advertising.
Verified Answer
SN
Sandile NokuthulaJul 01, 2024
Final Answer :
B
Explanation :
The gestalt principle of closure is illustrated here, as consumers mentally fill in the missing parts of a familiar message or image, completing it based on their previous experience or knowledge.
Learning Objectives
- Comprehend the core concepts of gestalt psychology applied to the structuring and understanding of stimuli within advertising.