Asked by Ashley Knight on Sep 28, 2024
CRM programs enable marketers to ________.
A) compare strategic business units
B) personalize the marketing mix
C) analyze the value chain
D) eliminate loss leaders
Personalize
Tailoring a product, service, or experience to meet the specific needs or preferences of an individual customer.
Strategic Business Units
Distinct parts of an organization that operate within their own individual mission, vision, and objectives, focusing on specific markets or products.
- Recognize the importance of personalizing the marketing mix to retain and attract customers.
Learning Objectives
- Recognize the importance of personalizing the marketing mix to retain and attract customers.
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