A firm using a marketing information system would most likely have which of the following questions answered?

A) What geographic area is our firm targeting?
B) How well are we doing in our customers' eyes?
C) How can our financial objectives best be attained?
D) What metrics would be appropriate for our customers?

Marketing Information System

A structured system of managing and analyzing marketing data that supports business decision-making related to marketing activities.

Geographic Area

A defined physical space, region, or territory where a business operates or targets its marketing efforts.

Financial Objectives

Specific, measurable goals set by a business or individual to guide financial planning and gauge financial performance.