Customer profitability is calculated by analyzing ________ and ________.

A) product marketing costs; customer support costs
B) customer-sustaining costs; production costs
C) costs of goods sold; customer discounts
D) customer costs; customer revenues

Product Marketing Costs

Expenses associated with promoting and selling a product, including advertising, distribution, and sales personnel expenses.

Customer Support Costs

Expenses incurred by a business in providing assistance and service to its customers.

Customer-Sustaining Costs

Expenses involved in maintaining relationships with existing customers, such as service and support costs.