What is indicated by a net promoter score?

A) customer satisfaction with a product
B) customer attachment to a brand
C) customer lifetime value
D) customer profitability

Net Promoter Score

A metric used to gauge the loyalty of a firm's customer relationships, based on how likely customers are to recommend the company to a friend or colleague.

Customer Satisfaction

The measure of how well a company's products or services meet or surpass the expectations of its customers.