Asked by Taran Thiara on May 29, 2024
Verified
Customer value is measured by the customer and the value the customer places on particular aspects of a product.
Customer Value
How a customer views the value of a product or service as opposed to the alternatives they might consider.
- Gaining insights into the importance and concept of value-added activities to improve value for customers and the business.
Verified Answer
ZK
Zybrea KnightJun 04, 2024
Final Answer :
True
Explanation :
Customer value is subjective and can vary from customer to customer. It is based on the customer's perception of the benefits and costs of a product, and how it meets their needs and expectations. Therefore, it is measured by the customer and the value they place on specific product features.
Learning Objectives
- Gaining insights into the importance and concept of value-added activities to improve value for customers and the business.