Describe how a PR professional might apply utilitarianism.

Learning Objectives

• Balancing stakeholder interests: Applying utilitarianism, a PR professional would consider the interests and well-being of all stakeholders involved in a situation, including clients, employees, customers, and the general public.
• Decision-making based on consequences: Utilitarianism emphasizes the importance of considering the consequences of actions. A PR professional would evaluate the potential outcomes of different strategies or campaigns to determine which one would result in the greatest overall happiness or utility.
• Understanding the ethical implications: A PR professional should be aware of the ethical implications of utilitarianism, which focuses on maximizing overall happiness or utility for the greatest number of people.