Asked by Michael Culham on Jul 05, 2024
Verified
Describe how social media is impacting business managers advertisers today.
Social Media
Digital platforms that facilitate the creation and sharing of information, ideas, interests, and other forms of expression through virtual communities and networks.
Business Managers
Individuals responsible for overseeing and directing the operations and strategic direction of a business unit or organization.
- Understand the impact of social media on business strategies and advertising practices.
Verified Answer
JP
Julisa PerezJul 08, 2024
Final Answer :
Social media tools (considered second-generation web tools) such as Facebook, LinkedIn, Twitter, and YouTube are creating new opportunities but also present potential threats. Companies need to use a "soft sell" approach to reduce the perception of over-commercializing media on web pages with user-generated content. Businesses of all sizes need to regularly monitor social media and quickly respond if postings may damage the company's reputation or brand.
Learning Objectives
- Understand the impact of social media on business strategies and advertising practices.
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