Asked by Alyssa E McVey on May 28, 2024
Verified
Describe the nonmanagerial sales support roles of technical specialist and sales engineer.
Technical Specialist
An individual with a deep understanding and expertise in a specific technological area, responsible for solving complex problems within that domain.
Sales Engineer
A professional who combines technical knowledge with sales skills to provide advice and support on a range of products.
- Acquire knowledge on the foundational elements of personal selling and the sequence of steps that compose the personal-selling procedure.
Verified Answer
SW
Shadonna WoodardMay 28, 2024
Final Answer :
Technical specialists are sales representatives who work in complex sales settings. They contribute expertise in the form of product demonstrations and trials, offer recommendations for complex equipment and the setup of machinery, and provide systems integration support. Sales engineers are technical specialists in high-tech sectors like aerospace and enterprise software typically have educational backgrounds in fields like engineering, computer science, and physics. In complex sales settings, technical specialists and sales engineers are an integral part of the selling team. They commonly interact with counterparts within the customer's buying center to address technical question and issues that arise over the course of the entire sales process.
Learning Objectives
- Acquire knowledge on the foundational elements of personal selling and the sequence of steps that compose the personal-selling procedure.
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