Asked by Xhorxhina Gjoni on May 11, 2024
Verified
Distinguish between shelf positioning and shelf facings.
Shelf Positioning
The strategy of placing products on store shelves in a way that maximizes visibility and sales potential.
Shelf Facings
The display of product labels or fronts facing outward on a shelf to attract customers and maximize visibility.
- Contrast between types of advertisements (trade as opposed to industrial) and tactics for promotion (consumer sales as opposed to trade sales).
Verified Answer
DL
Destany LillianMay 16, 2024
Final Answer :
Shelf positioning refers to the physical placement of the product within the retailer's store. Shelf facings are the number of individual products placed beside each other on the shelf.
Learning Objectives
- Contrast between types of advertisements (trade as opposed to industrial) and tactics for promotion (consumer sales as opposed to trade sales).
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