Asked by Rachel Sanchez on May 05, 2024
Verified
What is the difference between trade and industrial advertising?
Trade Advertising
A form of advertising aimed at businesses within a certain industry to promote products or services to them.
Industrial Advertising
Advertising targeted at individuals and organizations involved in manufacturing or business operations, rather than the general consumer.
- Differentiate between types of advertising (trade vs. industrial) and promotional strategies (consumer sales vs. trade sales).
Verified Answer
ZK
Zybrea KnightMay 07, 2024
Final Answer :
Trade advertising is undertaken by the manufacturer and directed to wholesalers and retailers. Industrial advertising is aimed at individuals and organizations that purchase products used in the manufacturing of other products.
Learning Objectives
- Differentiate between types of advertising (trade vs. industrial) and promotional strategies (consumer sales vs. trade sales).
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