Asked by Daphanie Lewis-Daniels on May 03, 2024
Verified
During which phase of the marketing planning process does a firm evaluate performance using marketing metrics?
A) planning phase
B) implementation phase
C) production phase
D) control phase
E) strategy phase
Marketing Metrics
Quantitative measures used to monitor, evaluate, and optimize the performance and effectiveness of marketing strategies and campaigns.
Evaluate Performance
The process of assessing the effectiveness and efficiency of an action or entity, usually against a set of criteria or objectives.
Control Phase
A stage in various management and process cycles focused on monitoring and adjusting strategies to achieve desired outcomes efficiently.
- Understand the process and significance of assessing marketing strategies and performance.
Verified Answer
Learning Objectives
- Understand the process and significance of assessing marketing strategies and performance.
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