Asked by Laura Derhamer on Jul 18, 2024
Verified
When a firm decides to measure its marketing plan,the firm is necessarily also committing to which of the following?
A) purchasing an interactive CRM software program
B) implementing a marketing activity report card system
C) relating marketing activities to specific marketing objectives
D) shifting from a customer relationship model to a transactional model
Marketing Plan
A comprehensive document outlining a company's advertising and marketing efforts for a specific period of time.
CRM Software Program
Customer Relationship Management (CRM) software programs are tools used by businesses to manage interactions with current and potential customers by organizing and analyzing customer information.
Marketing Activity Report Card
An evaluation tool used to assess and review the effectiveness and performance of various marketing activities.
- Understand the function of marketing measurement instruments in assessing marketing strategies.
Verified Answer
Learning Objectives
- Understand the function of marketing measurement instruments in assessing marketing strategies.
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