Even the best marketing communication can be wasted if the sender does not first

A) generate consumer action.
B) offer testimonials from past consumers.
C) determine the level of desire needed to sustain action.
D) gain the attention of the consumer.
E) stimulate interest among all marketing consumers.

Consumer Attention

The focus given by consumers to marketing messages and products, crucial for successful advertising.

Marketing Communication

A variety of techniques and methods used by companies to convey their brand message, promote products, and engage with customers.

Sender

The entity or individual that initiates a message or parcel to be delivered to a receiver.