If you ever watched a television commercial and at the end of the message wondered what they were promoting, you may have had trouble _____________ the IMC message.

A) decoding
B) transmitting
C) precoding
D) encoding
E) tracking

Decoding

The process by which the receiver interprets the sender’s message.

IMC Message

Integrated Marketing Communications message, which ensures all forms of communications and messages are carefully linked together to provide a unified message across all marketing channels.

Television Commercial

A form of advertising broadcast on television, designed to promote a product, service, or message to a wide audience.