Asked by VALERIA BARDALES on May 07, 2024
Verified
Explain multivariable account segmentation.
Multivariable Account Segmentation
A marketing strategy that divides a company’s customer base into segments based on multiple attributes for targeted outreach.
- Comprehend the strategies involved in account segmentation and analysis.
Verified Answer
ZK
Zybrea KnightMay 08, 2024
Final Answer :
Multivariable account segmentation means using more than one criterion to characterize the organization's accounts. Sales organizations use segmentation because they sell to several markets and use many channel members in these markets. The emphasis can be given to different products, product sizes, or product lines to different channel members in various markets.
Learning Objectives
- Comprehend the strategies involved in account segmentation and analysis.