Asked by Keshawn Johnson on Jun 28, 2024
Verified
Dividing accounts on the basis of market type and sales volume would be an example of:
A) multivariable account segmentation.
B) dual segmentation marketing.
C) reciprocal sales differentiation.
D) total territory management.
E) dual positioning.
Multivariable Account Segmentation
A marketing approach that divides a market into subgroups based on multiple factors such as customer needs, demographics, and behavioral traits, allowing for targeted marketing strategies.
Dual Segmentation Marketing
A marketing strategy that involves dividing the market into two parts based on differing criteria to better target specific groups of consumers.
Sales Volume
The total number of units of a product or service sold over a specific period of time. It is a measure of a company's sales performance and market demand.
- Comprehend the basic principles and their implementation in multivariable account segmentation for sales purposes.
Verified Answer
LS
Loren SandersJul 02, 2024
Final Answer :
A
Explanation :
Multivariable account segmentation involves categorizing accounts based on multiple criteria, such as market type and sales volume, to tailor marketing and sales strategies more effectively.
Learning Objectives
- Comprehend the basic principles and their implementation in multivariable account segmentation for sales purposes.