Fear arousals are most effective when _____________.

A) The target has a high need for cognition
B) The target scores high on extraversion
C) The message recommends a specific course of action
D) The message produces an extreme amount of fear

Need for Cognition

A personality trait representing the tendency of an individual to engage in and enjoy effortful cognitive activities.

Extraversion

A personality trait characterized by outgoingness, high energy, and sociability.

Fear Arousals

The emotional response triggered by perceived threats, often used in persuasive communication to motivate behavior change by highlighting potential dangers.