In the elaboration likelihood model, ________ inspires thoughtful consideration of arguments and evidence.

A) prejudice
B) central route
C) discrimination
D) attraction

Central Route

A method of persuasion that involves deeply processing the content of a message, focusing on logic and arguments.

Elaboration Likelihood Model

A theory explaining how people process persuasive information, either through deep, critical thinking (central route) or superficial cues (peripheral route).

Prejudice

A preconceived opinion or bias against an individual or group without sufficient information or experience.