Asked by Veronica Lovtsova on May 14, 2024
Verified
Frank Simms has decided to use Yoda (i.e., Star Wars wise man character) to promote a new model of a notebook computer. Frank knows that many marketing messages use characters to convince people about the merits of products. Frank has decided to use the technique to his advantage. Upon which of the following psychologists' ideas has Frank based his advertising strategy?
A) Karen Horney
B) Sigmund Freud
C) Carl Jung
D) Alfred Adler
Carl Jung
A Swiss psychiatrist and psychoanalyst who founded analytical psychology, known for concepts such as the collective unconscious and archetypes.
Marketing Messages
Communication strategies used by marketers to convey the value and benefits of products or services to potential customers.
- Recognize different psychological theories (Freud, Jung, Horney, Adler) and their relevance to marketing strategies.
Verified Answer
DS
deepakshi saggarMay 15, 2024
Final Answer :
C
Explanation :
Carl Jung's ideas are relevant here because he introduced the concept of archetypes, which are universal, archaic symbols and images that derive from the collective unconscious. By using Yoda, a character that embodies wisdom and guidance, Frank is tapping into the archetype of the "wise old man," which Jung identified. This archetype resonates with a wide audience on a deep psychological level, making it an effective strategy for marketing.
Learning Objectives
- Recognize different psychological theories (Freud, Jung, Horney, Adler) and their relevance to marketing strategies.
Related questions
Explain the Freudian Concept of the Id
Managerial Philosophies That Determine Corporate Priorities and Problem-Solving Methods Are ...
Which of the Following Firms Adhered to a Managerial Orientation ...
Horney Developed a Model of Personality That Focused on Three ...
The Automobile Company Jaguar Uses the Cat as Its Logo ...